She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation by midcentury, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. In The Visible Word, Johanna Drucker shows how later art criticism and literary theory has distorted our understanding of such works. Summary: Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography - including visual poems and collages of words and letters - that blurred the boundaries between visual art and literature. Critical History: The Demise of Typographic Experiment. Tzara: Advertising Language of Commodity Culture - 4. Zdanevich: Inachievable Essentialism and Zaum Typography. Marinetti: Materiality and Sensation: Mechanical Synaesthesia. Experimental Typography as a Modern Art Practice. Visual and Literary Materiality in Modern Art - 3. Semiotics, Materiality and Typographic Practice - 2. Introduction: Background Parameters, and Terminology - 1.
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